Request a demo FR
← All client cases
Live

Case study · AI avatar for a car dealership

Pinson Automobiles: the whole journey, from the site to the salesperson.

A customer experience project told honestly: what is delivered, what is in progress, what is planned.

Client
Pinson Automobiles
Trade
Independent multi-brand car dealer
Location
Cercottes, near Orléans
Status
Live
The starting point

The vehicles came from several stock providers. Some had no reference in the management software, and the prices didn't always match. The goal: a site that shows the right vehicle, at the right price, with fair financing, and no lost requests.

Typical example

The same vehicle, three versions.

Drag the slider: on the left, the gaps detected; on the right, single, up-to-date information.

Management softwareRéf. VO-2318€18,490 · available
Stock provider"Vehicle 2318"18 900 € ≠
SiteMissing ref. ≠€18,490 · sold ≠
Single base · read by the site, the quotes and the avatarRéf. VO-2318€18,490 · available · checked daily
Before the auditAfter

Typical example: fictional prices and references

The path of a request

From the site to the salesperson, without losing anything.

The intended journey once everything is online, for a buyer visiting the site one evening. Click a step.

AI notice : the avatar introduces itself as an AI assistant.Credit and leasing : only the offers that are possible, with the lender's legal notices.Consent : the newsletter separates customers from prospects.

What we built

Seven workstreams, their real status.

The closer a workstream is to the centre, the closer it is to go-live. Hover over a dot, or a line in the log, for details. Status as of 10/11/2026.

The seven workstreams of the Pinson project, placed by progress around go-live

← Drag the diagram →

Mission logStatus as of 10/11/2026
C1
Site and catalogueVehicles from several stock feeds on one site, checked records
In progress
C2
FinancingPossible offers depending on the vehicle, leasing, legal notices under each offer
Being validated by the lender
C3
QuotesDated, valid 72 h, excl. and incl. VAT, vehicle reference
In acceptance testing
C4
Online trade-inIdentification by number plate, condition on a diagram, photos, valuation
In testing
C5
Requests to the management softwareEach request creates the customer record, with its context
In testing
C6
Back-officeFeed monitoring, stock quality, monthly payment checks, request tracking, settings
First building blocks in place
C7
"Arno" avatarWelcoming and qualifying buyers
Test version approved
The timeline

Where the project stands, today.

Today
DoneDiagnostic workshop
In progressBuilding the site
In progressLender approval
PlannedGo-live
DoneArno launch
PlannedFirst measurement, at 30 days
PlannedSecond measurement, at 90 days

The indicators chosen by Pinson

Lose no request.

Each client chooses what it measures. Until something is measured, we show targets, not figures.

Next step

Your project, workstream by workstream.

At the diagnostic, we look at your site, your stock and your tools. You leave with a firm scope, schedule and price.

Request a demo → All case studies